press releases

Thursday, 21 January 2010 16:28

Terralever’s Scott McAndrew to Present at Social Media AZ on January 25th

Terralever Strategy Director discusses how to boost the power of search marketing through social media

Tempe, Ariz. (Vocus/PRWEB ) January 21, 2010 -- Scott McAndrew, Director of Strategy at Terralever, a leading interactive marketing agency, will speak at the second Social Media AZ event on January 25, 2010. At the event, attendees will have the opportunity to learn social media best practices from experts and corporations that are already using social media to reach and support their clients. Presenters range from Fortune 200 executives to Social Media authors and SEM architects with years of experience. The presenters will be sharing the challenges and rewards of implementing internal and external social media strategies. Attendees will also learn policies, processes, tool sets, monitoring techniques and general best practices.

Terralever’s Scott McAndrew will share insight on the topic of Boosting the Power of Search Marketing through Social Media. In his presentation, listeners will learn:

Why many marketers are missing out on this opportunity How to leverage social media in organic and paid search marketing The importance of analyzing search and social media behavior to find consumers at the right time How to build a digital marketing strategy in a way that respects and reflects the interests of your target audience Why before reaching out socially, you must find your company's true fans Tactics to find folks interested in your prod¬ucts or initiatives How to improve paid search campaign performance by inte¬grating it with social media

Event Details
Where: The MadCap theaters in Tempe
730 S. Mill Avenue
Tempe, AZ 85281
When: January 25, 2010 from 8:30am to 4:00pm
Registration: http://smaz.eventbrite.com/
More details can be found here: www.socialmediaaz.org

 

About Scott McAndrew
As Director of Strategy and Creative, Scott’s years of experience working with top brands across industries is very apparent—he’s super-passionate about digital marketing and his incredible depth of knowledge proves it. Scott’s 20-year career encompasses the fundamentals of design, marketing, social media, and technology. He and his team oversee all upfront strategy and ongoing online marketing for clients delivering killer results through both time-tested and innovative solutions. Prior to joining Terralever, Scott held senior positions at interactive and marketing companies both public and private, and ran a company of his own.

About Terralever
Terralever is an award-winning, strategic interactive marketing and technology services firm that delivers online marketing solutions for growing mid-size to Fortune 500 companies. Headquartered in Tempe, Arizona, with offices in Los Angeles, the growing firm specializes in online marketing strategy, Web site design and development, social media, search engine optimization and email marketing. For more information, visit http://www.terralever.com.

 

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