press releases |
| Monday, 01 June 2009 22:01 |
| Targeting Millennials and Boosting E-Commerce Profits |
TEMPE, Ariz. (June 1, 2009) – They’re the nation's most racially and ethnically diverse generation. They have strong opinions on which brands they'll buy and for which employers they'll work and they are driving the economy with their $200 billion collective purchasing power. They are the Millennial Generation and their online behavior is the topic of Terralever’s upcoming webinar.
Terralever, the leader in online marketing strategy, has helped brands like Red Bull, Hat Club and others create successful online campaigns that tap into the Millennial Generation’s purchasing power and build brand loyalty within this target group.
On June 11th, Terralever will share its winning strategies and research on the Millennials during a free webinar. Titled “What Clicks with the Millennials” the webinar is second in Terralever’s ongoing educational series. Hosted by Terralever’s Director of Strategy Scott McAndrew, the presentation will focus on what e-commerce retail marketers can do online to cut through clutter and build their brand and boost e-commerce profits.
Participants can expect to learn ways to boost their existing online marketing by increasing Web traffic and driving conversations that reach and engage the Millennial generation. The webinar will address:
• Mindset of Millennials,
• How Millennials relate to Boomers and Generation X,
• Millennials impact on the economy, and
• Brands they love and trust.
“Any business looking to boost e-commerce profits will benefit from deeper understanding of this generation,” said Scott McAndrew. “We encourage all marketing professionals and business owners targeting this audience to join us and learn about how this diverse consumer group thinks and acts online.”
The webinar is free but space is limited. To reserve your spot, please click here or contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
About Terralever
Terralever is an award-winning interactive marketing and technology services firm that delivers online marketing solutions for growing mid-size to Fortune 2000 companies. Headquartered in Tempe, Arizona, with offices in Tucson and Los Angeles, the growing firm specializes in online marketing strategy, website design and development, rich internet applications, search engine optimization and email marketing. For more information, visit www.terralever.com.
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