| Monday, 18 May 2009 22:10 |
| Webinar: What Clicks with Millennials? Tested Strategies to Engage the Millennial Generation and Boost your E-Commerce |
Online Marketing Webinar Series – Brought to you by Terralever
Click here to attend the webinar.
In these economic times where industries like retail have felt the impact of change in consumer behavior, there’s never been a better, more important time for a marketer to leverage online marketing. Resist the urge to pull back on marketing during these uncertain times. In this webinar, Scott McAndrew, Director of Strategy for Terralever will show you what e-commerce retail marketers can do online to cut through the clutter and build brand, lift web traffic, drive conversions and grow market share affordably and effectively while focusing on the millennial generation.
Thursday June 11th, 2009
10:30 AM PST | 1:30 PM EST
PRESENTER: Scott McAndrew, Director of Strategy, Terralever
FOR:
- Marketers and sales leaders in the retail industry
- Those seeking ways to boost existing online marketing programs
YOU’LL LEARN:
- Who are the Millennials?
- Definition
- How they think and see themselves
- Purchasing Power
- % of Population
- Relation to and differences from GenX and Boomers
- Impact on Economy
- How to Reach Them
- What mediums work best (digital natives, not digital immigrants)
- Brands they trust
- Reaching Them: Red Bull North America – Flugtag USA
- *NEW CONTENT*: Hat Club e-commerce case study
- Your Millennial Marketing Plan
- Ways to get started online
Space is limited. Don't miss this opportunity to use the power of online marketing to drive interest within your target audiences.
Click here to attend the webinar.
About the Presenter:
As Director of Strategy for leading internet marketing and strategy firm, Terralever Scott McAndrew works with clients that include Red Bull, Microsoft, Hat Club, MiiAmo Spa and Ping Golf. Through his long career in online marketing, he’s witnessed firsthand the evolution of the industry and how marketers today can leverage the many opportunities it presents.
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