Terralever Launches Social Interaction Applications on Facebook® Platform
Interactive marketing agency selected to design and develop two applications for the sixth-most trafficked website in the U.S.
May 24, 2007
SAN FRANCISCO — Facebook f8 Event — Terralever, a leading interactive marketing agency, today announced at Facebook’s f8 event two social interaction applications built on Facebook Platform, a platform that enables companies and developers to build applications for the Facebook website. Terralever’s two applications, called stuffCloud and The Photo Flipbook, are applications that provide new methods of social interaction between Facebook users worldwide.
The Facebook Platform is a development system that enables companies and developers to build applications for the Facebook website. Through this platform, developer partners like Terralever are able to share applications such as stuffCloud and The Photo Flipbook with the more than 24 million active users on Facebook.
“Facebook is the sixth-most trafficked website in the U.S., and what that means is millions of users interacting with our applications,” said Andrew Richter, Managing Partner for Terralever. “We feel privileged to be a part of such an important launch for Facebook.”
Terralever’s stuffCloud application is built on Facebook Platform and allows users to apply a weighted list of favorites in their Facebook profiles. To expand upon existing profile options, the stuffCloud application incorporates the brands and products we like in our lives. This visual representation shows trends across a personal network based on these shared interests.
The stuffCloud application utilizes Microsoft .NET 2.0 codebase, Macromedia Flash and Facebook Mark-up Language (FBML). Using these technologies with the Facebook Platform allows for the relatively easy creation of interesting, value-added personalized views of information amongst a user’s friend base, as well as across the entire Facebook network.
Terralever also introduced The Photo Flipbook, which provides users with the ability to interact with online photos in a fresh, user-friendly way. Instead of grouping pictures into a single page, the Photo Flipbook takes existing photo albums and displays them as if they are in a book. You can show the photo's caption, change the background, and flip through each interactive album by clicking and dragging the lower corner of each page.
The Photo Flipbook leverages the Flex Framework and Flash 9 to create a richer multimedia experience. Using Facebook Platform, Terralever’s custom ActionScript API makes applications that integrate with the user's lifestyle. Flash applications also allow more complex user interaction without sacrificing usability. This provides functionality within the Facebook application, and in a secure, user-friendly fashion.
"Facebook Platform creates an ecosystem for developers to build applications that deeply integrate into Facebook and use its social graph,” said Mark Zuckerberg, founder and CEO ofFacebook. “By enabling developers to make applications within Facebook, we’re working togetherto create a better utility for millions of people.”
Facebook® is a registered trademark of Facebook Inc.
About Terralever
Terralever is a leading fast-growth interactive marketing and technology services agency that delivers award-winning technology-driven online marketing solutions for small to mid-sized to Fortune 1000 companies. Terralever specializes in creating technology that helps customers get closer to their audiences. Since its launch in 2002, Terralever's knack for marrying technology and creativity to align it with clients' business objectives has fueled the company's growth. The company's talented pool of industry experts constantly challenge conventional thinking, making it their mission to make the impossible, possible. Terralever is headquartered in Tempe, Ariz., with additional offices in Tucson. For more information, visit
www.Terralever.com
Media Contacts
Celeste Johnson
Sacks Public Relations
direct: 602-619-4444
celeste@sackspr.com
Andrew Richter
Terralever, Managing Partner
direct: 480-839-1080
sales@terralever.com