Press Releases

Phoenix Mars Mission Selects Esser Design and Terralever

Sep 12, 2005

Esser Design (www.esserdesign.com), a leading branding and marketing firm and Terralever (www.terralever.com), a top web development and interactive marketing strategy company, today announced that the two companies, in partnership, have been selected by University of Arizona's Phoenix Mars Mission to redevelop the program's web site.

The Phoenix Mission is operated for NASA by the Lunar and Planetary Laboratory at the University of Arizona, in partnership with the Jet Propulsion Laboratory, Lockheed Martin and the Canadian Space Agency. The Mission, scheduled for launch in August 2007 and arrival in May 2008, is the first program in NASA's Mars Scout Program of competitively selected missions. Scouts are innovative and relatively low-cost complements to the core missions of the agency's Mars Exploration Program.

Features of the new web site, scheduled for completion in late spring 2006, will include an interactive mission timeline, a raw image database, media streaming, Mission Blog and interactive tools and content for educators as well as the general public. The site will showcase all aspects of the Mission, from the planning phases through the much-anticipated launch in Aug. 2007, cruise, descent, and landing in May 2008, and surface operations in Tucson through summer 2008.

"Our needs are for a highly creative and accessible web site that will maximize the use of technology to bring dynamic content and imagery from the mission to life," said University of Arizona Education and Public Outreach Manager Doug Lombardi, the project's outreach lead. 'We selected both companies because they can deliver that and more, bringing a strong design aesthetic and superior development experience to the project."

Said Pam Esser, Partner and Marketing Director of Esser Design, "The partnership of Esser Design and Terralever will provide the Phoenix Mission Team expertise in design and web development that will evolve throughout the mission to employ the most current content, design tools and technologies. We're thrilled to have been selected from among the top-notch finalists."

"The web site for this project is integral to keeping the public, educators and enthusiasts alike updated on the Mission's progress," said Chris Johnson, Terralever CEO. 'This will be an exciting project, and one that our team is pleased to be a part of."

About Esser Design

Esser Design is a leading branding and marketing firm providing clients integrated, award-winning creative solutions since 1982. The Phoenix, Arizona-based firm specializes in brand identity and strategic planning initiatives including design for print, web, multimedia, environmental, and packaging applications for a variety of industries. Esser Design is innovating experience design for clients to help them make their mark. For more information, visit www.esserdesign.com.

About Terralever

Terralever is a leading fast-growth interactive marketing and technology services agency that delivers award-winning technology-driven online marketing solutions for small to mid-sized to Fortune 1000 companies. Terralever specializes in creating technology that helps customers get closer to their audiences. Since its launch in 2002, Terralever's knack for marrying technology and creativity to align it with clients' business objectives has fueled the company's growth. The company's talented pool of industry experts constantly challenge conventional thinking, making it their mission to make the impossible, possible. Terralever is headquartered in Tempe, Ariz., with additional offices in Tucson. For more information, visit www.Terralever.com

Media Contacts

Celeste Johnson
Sacks Public Relations
direct: 602-619-4444
celeste@sackspr.com

Andrew Richter
Terralever, Managing Partner
direct: 480-839-1080
sales@terralever.com

Return to Press Releases