Regional Lifestyle, City Magazine Publisher Looks to Terralever for Online Makeover
Cities West Publishing, publisher of Phoenix Home & Garden and Phoenix Magazine, launches websites that make it easy for readers to get informed
Feb 08, 2008
TEMPE, Ariz. (February 8, 2008) - Terralever, a leading full-service interactive marketing agency, is announcing the launch of www.phgmag.com and www.phoenixmag.com. The development of these websites offer readers a fresh perspective of the magazines with an online twist.
Phoenix Home & Garden and Phoenix Magazine are leading metro-area publications and with the introduction of Terralever's online marketing program, overall awareness will be amplified. Terralever designed the websites as an online resource for consumers through a simple and interactive experience. The sites provide anything from local dining spots to home décor tips and cooking recipes.
After realizing that readers now rely on additional content online, Cities West Director of Marketing, Jill Hoffman, acknowledged the progression and approached Terralever to head the magazines’ online marketing program. Since remodeling the websites, Cities West can now publish content from their top-selling magazines on the websites. This in turn diversifies the content giving readers more to explore.
Phoenix Home & Garden's website provides users with content not found in the magazine. This includes features like an events calendar and article archives. Additionally, some of Phoenix Magazine’s most popular attractions can now be found online, including Top Doctors, Best New Restaurants, Best of the Valley and Top Dentists.
"We designed clean, content-rich sites for users to easily navigate that clearly represent the long-standing lifestyle and metropolitan brands that Cities West has become known for across the region," said Andrew Richter, Managing Partner for Terralever. Along with providing user-friendly features for site visitors, Terralever also provided a content management system that strategically allows Cities West to manipulate their websites to meet specific needs, and make updates as necessary.
With the help of Terralever, Cities West Publishing can accommodate consumer needs while managing their most valuable marketing tool, their website.
About Cities West Publishing
Cities West Publishing, located in Scottsdale, Arizona, publishes Phoenix Home & Garden and Phoenix Magazine. Capitalizing on upscale Southwestern lifestyles, Phoenix Home & Garden magazine has offered readers entertainment, food, and home décor tips for over 25 years. The award-winning Phoenix Magazine has been in circulation for over 40 years and specializes in up-to-date valley events, homes, shopping, travel, health, and anything associated with Phoenix living.
About Terralever
Terralever is a leading fast-growth interactive marketing and technology services agency that delivers award-winning technology-driven online marketing solutions for small to mid-sized to Fortune 1000 companies. Terralever specializes in creating technology that helps customers get closer to their audiences. Since its launch in 2002, Terralever's knack for marrying technology and creativity to align it with clients' business objectives has fueled the company's growth. The company's talented pool of industry experts constantly challenge conventional thinking, making it their mission to make the impossible, possible. Terralever is headquartered in Tempe, Ariz., with additional offices in Tucson. For more information, visit
www.Terralever.com
Media Contacts
Andrew Richter
Terralever, Managing Partner
direct: 480.839.1080
sales@terralever.com