Couture Book Turns to Terralever
Interactive marketing agency creates technology behind Couture Book.
Nov 05, 2007
TEMPE, Ariz. – (November 5, 2007) Terralever, a leading full-service interactive marketing agency today announced the launch of www.couturebook.com a website developed to power Couture Book, a new line of luxury, handmade professional photo books that users select, customize and purchase online.
"We chose to work with Terralever in the development of the site because of their demonstrated creativity and ability to make the complex technology work," said Rodrigo Coelho, co-founder of Couture Book. "Chris and his team have an incredible depth of knowledge and proven ability, and so we knew we had the right partner to launch Couture Book."
The Couture Book application allows people to configure photo books online in an easy-to-use way. Users can select from a wide variety of options, including style of book, book covers, image borders, image sizes, and a host of other options down to the type of paper detail.
"Knowing who the audience for Couture Book is, we took extra care with building usability into the technology," said Chris Johnson, Founder and Managing Partner for Terralever. "These users have discriminating tastes, demand easy-to-use tools, and value choice, so our approach was to make creating personal photo books with infinite options a simple process."
The application development technology created by Terralever powers the site's photo book selection process, and takes the final order and readies it for the printer. The backend technology allows for books to accurately and instantly be sent to Couture Book's partnering printer for finishing exactly as the user specified. Users also get a complimentary instant digital flipbook that they can share with friends and family upon completion of their order.
This new launch follows another successful collaboration between the founders of Couture Book and Terralever where the interactive marketing agency developed CMYK books, a photo book production service for professional photographers, for founders Coelho and Phyllis Lane.
About Couture Book
Couture Book features top-quality digital printing coupled with old-world binding techniques and innovative, fashion-influenced designs. For more visit www.couturebook.com
About Terralever
Terralever is a leading fast-growth interactive marketing and technology services agency that delivers award-winning technology-driven online marketing solutions for small to mid-sized to Fortune 1000 companies. Terralever specializes in creating technology that helps customers get closer to their audiences. Since its launch in 2002, Terralever's knack for marrying technology and creativity to align it with clients' business objectives has fueled the company's growth. The company's talented pool of industry experts constantly challenge conventional thinking, making it their mission to make the impossible, possible. Terralever is headquartered in Tempe, Ariz., with additional offices in Tucson. For more information, visit
www.Terralever.com
Media Contacts
Andrew Richter
Terralever, Managing Partner
direct: 480.839.1080
sales@terralever.com