Working Together
Terralever bridges gap between techies and marketers.
May 21, 2007
The Business Journal of Phoenix – Gina Keating
A Tempe Web site design and search engine marketing firm successfully solved the conundrum between a company’s IT, sales and marketing departments.
Terralever’s founder, Chris Johnson, fills the gap between the tech guy’s job to keep software and computers up and running as well as the marketing departments desire to innovate and launch new products.
“Traditionally, the two departments have a hard time working together,” Johnson said. “As the web became more complex and technical, demands increased. It was challenging because there wasn’t an IT department able to handle it.”
Johnson focused on providing strategy and solutions that allow growing companies to leverage the Internet through creative technology-driven marketing solutions.
These solutions are meaningful and compel the people looking at them to respond positively by simply buying a product, volunteering for an event or donating to charity. Unlike billboard or television advertising, which is difficult to determine whether or not the campaign was effective, more marketing dollars are going online because it can bet measured.
By looking at analytics, Terralever enables organizations with the capability to plan and forecast their budget as a whole.
“It allows you to measure online advertising ideas and see for every dollar spent, the company is getting back $20,” Johnson said.
Terralever provides top-tier service to fast-growing, mid-size companies that invest in branding, marketing and advertising.
“It has to involve a computer if we do it.” Johnson said.
Clients include Red Bull, NASA, and NBA. Johnson enjoys the challenge of bringing the national spotlight to Arizona, which generally points to California as the sales and marketing hubs for national brands. The industrial engineer’s company will pull in $4 million this year.
“We pull off great concepts,” Johnson said. “There’s no room for errors.” Terralever’s industry reinvents itself every year, and Johnson said it’s important to shift focus in an effort to keep pace with the changing technology. “I haven’t found anyone who has gone to school for this,” he said.
Media Contacts
Celeste Johnson
Sacks Public Relations
direct: 602-619-4444
celeste@sackspr.com
Andrew Richter
Terralever, Managing Partner
direct: 480-839-1080
sales@terralever.com