
Diamondback tactical is a leading manufacturer and supplier of Custom Armor Technologies. They approached Terralever with the goal of increasing online sales by generating more traffic to their e-commerce site.
To make sure this spending would be as efficient as possible, we thoroughly investigated every way we could increase revenue. Instead of spending extra marketing dollars to get traffic to the site, we first strategically adjusted these exit points to reduce fallout. In less than 3 months these adjustments increased their conversion rate by 50%, which increased revenue by 50%.
We are now in the process of re-designing the Diamondback Tactical website, along with the websites of 2 of their product lines, Signature K-9 and Battlelab.