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April 23, 2008 | Taken from
SEO Diva by
Kay Frenzer
You Scratch Mine, I’ll Scratch Yours
Cleverly named, ScratchBack is an interesting concept. I first noticed the ScratchBack widget on DazzlinDonna’s blog. For $5 you can have a (no follow) ad link on her blog. The ad is placed at the top of the list, and as other advertisers join, the link drops, until it has dropped off the list of 15 ad links. I added the Diva to it (pretty cheap advertising) and will be watching to see if it brings me any traffic. If you’re in a very niche market this may be a clever and inexpensive way to advertise your products within the niche itself. Go check out the directory and find a blog or two that are in your niche that you can get an inexpensive link on. For the price it’s certainly worth a try. This is a fairly new program, so the directory isn’t filled with a lot of bloggers just yet, but I can see it becoming popular. The links are no-follow, which doesn’t necessarily mean you won’t get any link juice, but do it more for the traffic than any thing else. If you want a widget for your blog, you can choose a pre-designed widget or customize your own. You can also pre-approve advertisers before they’re added to your widget, or let the system add them automatically. Once you’ve signed up for the widget, you can add your site to the ScratchBack Directory for advertisers to find you. I added the ScratchBack widget to my blog just for the heck of it, so if you feel like spending 5 bucks you can have a text link on SEO Diva. Just think of the cachet that will bring you!
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April 20, 2008 | Taken from
Online Marketing Performance by
Scott McAndrew
Alexa rethinks rankings
Last week Alexa announced they’ve rolled out a new ranking system. Largely viewed as a blunt tool, Alexa was still widely used in the late 90’s and early 00’s as it was one of the few ways to gauge the relative popularity of web sites for which there was no insight into their usage data. Alexa currently faces new challenges as companies like Compete and Quantcast are offering far more information. Of course, the problem with Alexa, Compete and Quantcast is the quality of the data being used. Alexa states they’ve upped the number of data sources being used to shape their rankings, changed the methodology to provide more accurate for all countries, and updated their algorithms to provide an “even better indication of website popularity.” Read the entire announcement over at Alexa.
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April 17, 2008 | Taken from
refactor by
Joel Neubeck
Tunnel Trouble on Silverlight.net
 For those of you who might not have seen our presentation at Mix, Terralever recently completed a second Silverlight game for Miniclip.com called Tunnel Trouble. This game is entirely written against the Silverlight 2 Beta 1 plugin. I am not sure that it has been spotlighted on there web site, but Microsoft has placed it on the home page of Silverlight.net. When you get a chance give it a play we are very happy with how it came out.
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