Blog
 
  • Feb
    26

    Facebook, WhatsApp, & the Mobile Frontier by Steven Miller

    By now, you’ve probably heard the announcement that Facebook is acquiring messaging service WhatsApp for $19 billion. Just reading that headline alone, three things immediately come to mind: What’s WhatsApp? $19 billion? That’s a boatload of money. No, not even a boat – that’s more like a yachtload. No, a submarineload. No, an aircraft-carrier-load. (I…

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  • Feb
    20

    Netflix: What They’re Doing Right by Jessie Gould

    With over 30 million paid subscribers in the US and stock prices floating around the $350-400 range, Netflix is soaring above its competition. The video-streaming service has become a giant in its industry, even competing against tradition television formats. Obviously, the folks over there are doing something right. In this article, we’ll take a look…

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  • Feb
    19

    Kissing Tech Goodbye: Why Consumers Are Fleeing Digital Connection by Elise (Redlin) Gould

    In a previous blog post, I talked about the new trend that has emerged as technology users have begun to feel the need to “draw the digital line” and disconnect from their online life. If you’ve been online for any amount of time in the past 5 years or so, I’m guessing you’ve read at…

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  • Feb
    18

    Part Two: One Foot In Each Culture – Today’s Latina by Joe Ray

    In my previous post I discussed Latino Millennials and the importance of addressing them as bicultural and bilingual, as opposed to simply Millennials. Now, I’ll shift focus and discuss Hispanic/Latina women and why you should not only pay attention to them, but engage these women on their terms and with their interests in mind. First…

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  • Feb
    14

    Halfway to Responsive Web by Dave Foster

    My prior blog post on mobile/responsive provided evidence that more than half off the web sites out there are still providing a shabby, oversized and awkward experience to smartphone visitors.  In the United States, 25% of internet users only access the internet on a mobile device, making up a huge, and still growing, segment of…

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  • Feb
    12

    Going Local by Jessie Gould

    Farmers markets, small business week, craft fairs, community gardens and “staycations.” Communities across America and the UK are experiencing eyes turned inward as individuals take on a renewed interest in local products, services and events. It’s a trend that has the potential to build happier communities while promoting a stronger economy.   Why local? We…

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  • Feb
    10

    Bringing Down the Borders by Elise (Redlin) Gould

    This year, we’re sure to see continued emphasis on making global connections through high-profile international sporting events, such as the Sochi 2014 Winter Olympics and the 2014 FIFA World Cup Brazil. Of course much of the spotlight will shine on the respective host countries and cities and their local cultures. In recent months, we’ve been…

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  • Feb
    7

    Second Screen’s Super Impact by Steven Miller

    Another year, another chapter of America’s favorite football game in the books. Although the Super Bowl may have been far from competitive, a record 115.5 million television viewers tuned in to watch the Seahawks defeat the Broncos for their first NFL championship. That makes this year’s game not only the most watched ever, but the…

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  • Feb
    6

    Winter Sports Brands Ranked by Marcela Palefsky

    In a day and age where new, advanced mobile devices are landing in the hands of consumers every few months, mobile can no longer remain an add-on to your strategies. According to eMarketer, mobile commerce, or mCommerce, is estimated to account for $56.72 billion of the $280.3 billion spent on eCommerce this year. With those…

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  • Feb
    3

    Draw the Digital Line by Elise (Redlin) Gould

    The lingering fallout of the NSA scandal means that privacy is paramount for today’s consumers. A recent study by Mintel reveals that 44% of US consumers are concerned that social networking sites display too much information about them, and 81% are wary of using their mobile phones as a payment device.  Many consumers have seen…

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  • Jan
    31

    Consumer Trend: The Rise of the Specialist by Jessie Gould

    Last November, Google released their new Google Helpouts platform to connect users to paid advice and assistance from experts in specific fields. For many, the concept seemed groundbreaking; however, Helpouts is just a sign of the times, one of the many programs created to fulfill a growing need for specialists.   Why specialists? Consumers, especially…

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  • Jan
    29

    Social Media and the Millennial by Jessie Gould

    Hi world, Millennial here. Whether you think of Millennials as the optimistic future or merely the “me generation,” the fact remains that Generation Y is coming into its own and now holds a heck of a lot of purchasing power. The question is, of course, how to connect with this plugged-in bunch of young adults?…

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  • Jan
    22

    The Psychology of Content that Keeps Attention by Jessie Gould

    In content marketing, there seems to be a general belief that it’s all about providing the right information. Well, it’s not. For every second that you spend reading this article, an unfathomable number of other articles are being brainstormed, published, and propagated across the Internet. Our society provides far more free, easy-to-access information than a…

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  • Jan
    15

    Short and Simple is In by Kari Owens

    2014 has arrived and, with it, predictions on what is in and what is out. A prediction from The Next Web declared simple website content will reign over complicated, content-laden sites. This trend caught my attention as a recurring theme in web design for the year ahead. Simple sites are not just on trend but…

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  • Jan
    13

    Sequential messaging: A new story by Jessie Gould

    You open up your favorite website, noticing a banner on the side advertising boots. A few minutes later you see an ad by the same company, this time displaying sneakers. Later, you see one featuring dress shoes. You have just been a target of sequential messaging.   What is sequential messaging? In short, sequential messaging…

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  • Jan
    8

    Part One: One Foot in Each Culture — Bilingual y Bicultural by Joe Ray

    Hopefully by now it has become clear that efforts targeted toward the U.S. Hispanic audience should go beyond just taking English language ads and translating them into Spanish. It’s easy for Hispanic/Latino consumers to spot these ads. They usually drive little connection and are seen as stereotypical. This means it’s obvious to spot who and…

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  • Jan
    6

    Marketing in 5: Rebecca Lieb on Real Time Marketing by Elise (Redlin) Gould

    Rebecca Lieb is the Altimeter Group‘s digital advertising and media analyst as well as the author of “The Truth about Search Engine Optimization and Content Marketing: Think Like a Publisher and a frequent speaker. Because of her vast experience in the content marketing industry, her recent speaking engagements and her recently published reports discussing real-time marketing, I asked her the…

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  • Dec
    20

    The Importance of Doing Mobile Right – Part I by Dave Foster

    Since late 2012, the LaneTerralever team has seen an overwhelming shift in mobile expectations for websites. A year ago, clients were telling us that mobile was a nice thing to have.  Now, every client requires some sort of mobile readiness as a core strategy. This made us wonder: Mobile is popular, but what does it…

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  • Dec
    18

    iBeacon: The underrated, game-changing technology of 2014 by Scott Patten

    As we approach 2014, marketers are looking for key trends that will shape the year to come. Bold predictions are made about the future of technology and we all look for the new, shiny object that will change everything. Interestingly, hundreds of millions of us have spent 2013 with this technology in our pocket, not…

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  • Dec
    16

    The Complete Guide to Twitter Chats by Jessie Gould

    Twitter chats are powerful. They’re an opportunity to build deeper trust with your audience, build up your brand, and ultimately help your bottom line. They offer a huge bang-for-your-buck, and not nearly enough companies are taking advantage of them. What is a Twitter chat? When several people tweet using a single designated hashtag, they create…

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