We are Terralever, we take brands online and have fun doing it.
Did you know you can track conversions through your Facebook ads? Facebook launched a conversion measurement tool in January 2013 that allows Facebook advertisers to measure ROI by tracking user actions like website registration or shopping cart checkouts. Since its rollout, companies have seen cost to conversion rates lower somewhere between 40-90%. It used to [...]
Chris Johnson, founder and fearless leader of Terralever, gave a presentation last week at a Free Lunch Friday. The event was sponsored by AZ Tech Beat and SeedSpot and is part of an ongoing series that seeks to offer connection opportunities and advice to entrepreneurs in Arizona. Johnson shared what he’s learned the hard way [...]
Social listening is the latest marketing buzzword. Breaking down the word it’s obvious what it means: Social. Okay social media, got it. Listening. Wait a second, it’s okay to just sit there and listen? Listening is just as important as monitoring and managing a brand. It’s great to strategize and create content that is engaging, [...]